Enabling business as usual with high growth scale-up, Proper
Published on: Wed, 11 Nov 2020
By: Claire, redwigwam
By: Claire, redwigwam
Known for reframing popcorn as a healthy snack, Proper (previously Propercorn) have seen dramatic growth in their portfolio of snack-based products since humble beginnings back in 2011.
We spoke to Ben Till, Commercial Manager for Grocery and Online to chat about the impact of Covid-19, the benefits of like-minded partnerships as we adjust to the new flexible workspace, and why early adoption of new technology can drive business continuity in a world where nothing is normal.
Case study: Proper
We had a really interesting chat with Ben - some of our key takeaways include:
- As a high-growth scale-up, Proper has not been afraid to adapt, and this agility has meant they have been able to quickly adopt a 'new normal'.
- Proper don't have a traditional field sales team and are quite light on the ground. Using redwigwam's workforce means they can have eyes and ears anywhere in the UK quickly and cost-effectively.
- Speed is of the essence!
“Proper and redwigwam have the same sentiment and core values, do business the right way and make sure people are at the centre. ”
Ben Till, Commercial Manager for Grocery and Online, Proper
